Thursday, June 2, 2011

Virtue of planning your business

Wise men said "he who fails to plan is planning to fail", most of us disagree. I guess we all know it very well, but when it comes to our life, career or business, it's not often we accompany this proverb. There are several reasons behind this behavior, even from some of the vtibla and experienced professionals. Psychologists and consultants are there are a number of reasons-optimism, ego, momentary lapse of reason-among others. Although it may be a variety of reasons, the result of these ?'????? is surprisingly limited-a failure of business-sooner or later.


It is interesting to analyze the industrial landscape in this context. Let us take one of the most competitive industries and matured, and in the world today-airline. If we look at airline's financial performance in all areas, it becomes very clear that most of them bleeding, find difficult to maintain competitiveness in the face of growing demands, regulatory and customer expectation. However, if we look at more profitable airlines; This is a very different story. They are working on below benchmark cost structure, are more efficient than their counterparts, they enjoy a stronger brand loyalty and customers. Singapore Airlines and Jet Blue and Southwest international, us face are few top performing players in the industry, which exhibit these characteristics.


What sets these companies independently from the rest of the competitors? I guess it's better in their ability to plan, in advance, in more detail. And much as fine-tune plans based on collected data, inferences derived when making plans.


So the basic question is what to plan how and when. Depending on the stage of the business is, move next, changed operating environment, among other factors. However, rules of thumb for business planning are simple:

Identify the capabilities relevant to your business challenges are inIdentify opportunities in the investment portfolio and businessPlan themSet your clear measure goalsCreate timeline for review of a program goalsRe if required based on the result of the ensuing reviewIf you can predict changes, add some scenario planning too.

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