Small business marketing-benefits vs. features

When you create marketing campaigns for small businesses, it is essential to understand the differences between the features and benefits. You may be surprised by how many business owners do not know these concepts even get them confused with each other. Given the fact that most customers make buying decision based on benefits, without requiring the clutches of these problems can be harmful.
Features
The features are the actual aspects of the product or service that you are selling. For example, suppose you make and sell jewellery; Attributes may be famous, beautiful colors of the bullets, custom designs and materials.Or suppose you personal trainer;The features of your business may have custom programs, flexible hours, different levels of strength training and expertise to your fitness. things maybe a benefit for your customers, but they did not benefit themselves may describe these features in your marketing materials, but they are not supposed to be the main selling points.
Benefits
Benefits, however, are the main selling points for a product or service.Benefits can be complicated, but basically, when the client asks, "what's in it for me?" this question an advantage.The answer to this question must give you an idea of clearly what are the advantages of pointing out your business. the characteristics of your business — for example, the bullets of premium materials, famous and so on to make your product a good voice, but not highlight what your customers will get out of buying from you.
Advantages, there is always one step further beyond the earlier example features. continue, if you make jewelry out of high-quality materials, the advantage is that your customers will be able to give gifts jewellery with lasting effect.If you provide custom personal training programs, the advantage is that your customers will learn how to get the best fit for their body types available.
In other words, the benefits are ways in which the product improves the lives of your clients., that they may not always be aware of these benefits as they happen, but as a marketer, it is your job to know what your customers really check out the product.
Find your benefits
Even after you his grasp of the distinction between the features and benefits, recognition of these benefits can still be a challenge, and only may come experience a good feeling. try get for how to respond to customers to your products. request reviews, recommendations, and send out a follow-up surveys are also buyers in your email. ask them and how they your product, how it made them feel, and effects which energy it might was on their lives.
Of course, it is recommended that you also use what you sell your life, so that you have personal experience with the benefits of your product. in fact, if you sell something you don't want to use yourself, then the benefits might be lying in the first place.